Poster Analysis - Project Almanac

Project Almanac is a Sc-fi film that follows a group of friends who discover how to construct their own time machine and use it for their own personal gain, however the future starts to fall apart and it starts to reflect badly upon the friends and they have to travel back in time to fix what they did. A fairly generic narrative for a time travel film.This poster is a very typical example of a time travel Sc-fi film poster, it contains many elements that fit in with the conventions of a good Sc-fi film, special effects, dynamic posing, action scenes and a related tag line.

Firstly the most imposing part of the image is the dramatic scene to the right of the poster, with the friends in a circle engulfed by a bright light, this scene has many elements that you can expect to see within a Sc-Fi film. Firstly the editing used on this still image gives it special significance, the lens flare glowing outwards is similar to what I analysed from the One Minute Time Machine poster, it's a common device used in Sc-fi imagery to make an image look more dynamic and powerful. A empowering circle surrounds the figures giving them a high-powered and entrancing look as if they are about to travel in time, to the viewer of the poster this will look very interesting and would grab their attention. However the costumes of the characters appears quite ordinary and casual looking, this juxtaposes with the surrounding scene making the characters seem more significant, although with time travel films quite often the characters are ordinary people who have been faced with extraordinary circumstances, which is also the case with this film. In terms of composition of shot the characters are quite small and insignificant, they are dominated by the thunderous skies and dramatic background. They stand out in the dark scenery due to the temporal glow surrounding them, the lighting contrasts with the background making them more significant.The city scape in the background look dark and dramatic as if on the brink of an impending disaster which links into the narrative of the film and the genre, a city in need of saving is a common location for a Sc-fi film.

The tagline above the title links closely to the narrative and genre of the film, "Today is better the second time around" suggests that someone has repeated the day which the audience can infer that this is a time travel film.This tagline sounds quite bland but the twist of "the second time around" gives the tagline a twist that gives it Sc-fi feel.

The typography used is fairly generic and common for an action style film, it's rather oblique and plain with a small amount of shadowing. I think the title is kept simple so it doesn't take attention away from the primary image of the characters. The colour is a plain silver/white which looks quite clean and modern which you could affiliate with a scientific environment, which has connotations of technology and scientific experiments.

There appears to be a large block of text beneath the title which would list all the key production companies and cast members, however I am unable to read it, the text is so small and the image is rather distorted that it's unreadable. Although it's safe to assume that there are no key figures in this film worthy of note that will add to the film's credibility and that star system has no part in this poster.