Skyfall was a modern instalment to the all time classic film franchise: James Bond. James Bond is the all time favourite action/thriller film featuring all the modern cliches you can expect to see in a spy film, fast cars, gadgets, over stereotypical woman in distress and an evil villain, all these cliches are set by the James Bond franchise and are highlighted by its booming success.Skyfall was the most successful Daniel Craig film and commemorates the 50th anniversary of the franchise. This is from Total Film magazine is a film magazine that breaks down films into specific areas and reviews them, such as dialogue, camera work etc.
The first thing that stands out in this spread is the tagline in the top right corner "Something old, Something new" this has two significant meanings, the first is it's reference to the new and smart looking Daniel Craig as the "something new" Craig being the face of the modern James Bond films. The "Something New" refers to the classic Aston Martin DB5, it is a very iconic and famous icon of the classic films and has been included in this film following the 50th anniversary. The tagline references to the juxtaposition between the two in the picture. the alternative meaning could be the reference to the old style classic films and the new reformed Daniel Craig films to celebrate the 50th anniversary.
There is actual little text in this part of the magazine I would imagine this is an intro page leading onto a larger article giving a more in depth review of the film. this double page spread is an intro. However next to the bulk of text there's a rather critical paragraph firstly describing the previous film "Quantum of Solace" as a "Critical Mauling, it then highlights the importance of this film to do well to keep the franchise alive.
the image displayed in a background covers the entire spread and the text is overlaid over the top of it. The key focus of the picture is Daniel Craig. His mise en scene matches that of the classic bond look. An expensive and smart looking suit, that is very well maintained and pristine, his suit is well pressed and his tie is well straightened despite all the intense action he's been involved in. His facial expression is unflinching with a cold calm to match his secretive and merciless personality. The second important part of the poster is the Aston Martin DB5. Any Bond fan will immediately recognise this and will find it quite nostalgic. The car matches the look of Bond, it's clean, sophisticated looking and sharp look, both a visually spectacular.
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